Lyrids, Graffiti, Music

Agency: Serviceplan


The OPPO Reno3 Series launch campaign is comprised of three ‘mockumentary’ videos starring Russian opinion leaders: Alex Mazurov (photographer), Evgeny Ches (graffiti artist), and Oleg Ternovoy (popular singer), each of them sharing unique creative concepts. The three opinion leaders were able to bring their vision to life thanks to the advanced photographic capabilities (‘clear shots’) of the new OPPO Reno3 Series.

This professional campaign titled 'Lyrids, Graffiti, Music' was published in Russia in June, 2020. It was created for the brand: Oppo, by ad agency: Serviceplan. This Content medium campaign is related to the Electronics, Technology industry and contains 3 media assets. It was submitted over 3 years ago.


Advertising Agency: Serviceplan Group, Russia
Worldwide Executive Creative Director: Jason Romeyko
Executive Creative Director Serviceplan Russia: Evgenia Arabkina
Executive Creative Director Serviceplan Сhina: Kin Chong
Managing Director Serviceplan China: Marcus Ma
Managing Director Serviceplan Poland: Wojciech Putrzynski
Managing Director Serviceplan Russia: Olga Starichenko
Strategic Planning Director Serviceplan Russia: Anastasia Boykova
Senior Account Manager Serviceplan Russia: Sergey Martyshin
Creative Group Head Serviceplan Russia: Alexey Vereketa
Art-director Serviceplan Russia: Kseniya Golovina
Production: Filmservice
Music Agency: Fancy State
Special thanks for concert footages: Lakatum Production
International Communications Officer, Serviceplan Group: Lee Sharrock


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