Boggi Milano


Agency: Lab81


A 30 second slow motion video, during which a young man is about to run. Action, caught in the midst of and slowed by slow motion, is given attention with the care of what is happening and the place where it takes place: we are immersed in a Milanese urban environment and it is raining. Rain hits our protagonist’s jacket, which remains completely protected in its waterproof appearance. Behind and around him the timelapse of the city that lives, does not slow down its ferment.

This professional campaign titled 'Hydro' was published in Italy in February, 2020. It was created for the brand: Boggi Milano, by ad agency: Lab81. This Film medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted about 4 years ago by Creative Director: Valentino Bedini of Lab81.


Advertising Agency: Lab81, Milan, Italy


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