Description
On the occasion of the UTMB, Handshake and HOKA are hunting for trail runners to finalize the line-up of their Off-Road Team. Under the creative direction of Antoine de Bellefroid, a full series of content : teasers, videos, photography, social capsules and behind-the-scenes has been created to fuel the brand’s channels and extend the impact of this announcement over time.
This approach allows Handshake and HOKA to showcase their trail universe in an agile and engaging way, multiplying touchpoints with their community.
This professional campaign titled 'Hunting for trail runners' was published in Belgium in August, 2025. It was created for the brand: Handshake Running Store, by ad agency: Studio DBF. This Content, Film, and Print media campaign is related to the Sports and Sportswear industries and contains 7 media assets. It was submitted 3 months ago by Creative Art Director : Antoine de bellefroid .
Credits
Brand: Handshake
Creation : Antoine de Bellefroid
Director : Antoine de Bellefroid
DOP & Grading : Gunter Blokken
Original sound track & mix : Corentin Munoz
Photography : Daniil Zozulya
