Description
Handshake presents its running team for the 20 km of Brussels
To mark the occasion of the 20 km of Brussels, Handshake — the Brussels-based running store — unveils its first official running team.
The campaign comes to life through a film and a series of social media content, along with two in-store activations. It highlights the values that define Handshake: team spirit, performance, and style.
Creative direction by Antoine de Bellefroid, with Usman Abdul as director.
The campaign is now live on Handshake’s social media and in-store.
This professional campaign titled 'Together against time' was published in Belgium in May, 2025. It was created for the brand: Handshake Running Store, by ad agency: Studio DBF. This 360° medium campaign is related to the Sportswear industry and contains 5 media assets. It was submitted 24 days ago by Creative Art Director : Antoine de bellefroid .
Credits
Brand: Handshake
Creation : Antoine de Bellefroid
Director: Usman Abdul
Editor : Bert Kamoen & Louis Devogele
Original music : Aram Abgaryan
Producer: Charlotte Correa
DOP: Ivo Nelis
Focus Puller: Calder Cosyn
Gaffer: Louis-Philippe Beauduin
Studio: Melting Prod
Catering: Sidney Lauwers
