With Pix, my breath is tied to yours

In the first collaboration between SabaVision’s Creative Solutions team and Pix, we focused on one of the brand’s core health-driven concerns: raising public awareness and empowering people to act in life-threatening emergencies.

At the heart of the idea lies Pix’s groundbreaking product: the home-use AED. A device designed to give ordinary people the power to save lives during sudden cardiac arrest.

To dramatize both the urgency of the moment and the hope of survival, we introduced an unexpected character: the Angel of Death. A familiar symbol of mortality who, this time, is stopped in his tracks by Pix—bringing life back and defying death itself.

The campaign is anchored by a deeply human and emotional tagline:
“With Pix, every breath is tied to yours.”

Through suspenseful storytelling and evocative visuals, the campaign positions Pix as the guardian of critical moments—an unseen hero, always present to bring loved ones back to life.