Description
As the anticipation for the Cricket World Cup final between India and Australia reaches a fever pitch, the excitement among fans is palpable. The air is charged with enthusiasm as supporters eagerly await the showdown between their favorite teams. Much like the intense hunger for victory on the cricket field, fans also feel a craving for something satisfying off the field.
Enter McDonald's, where the passion for food perfectly mirrors the fervor for the game. Just as spectators long to witness stellar performances from their beloved cricket teams, they also yearn for the delectable offerings that McDonald's provides. The thrill of the match is akin to the anticipation of sinking teeth into a delicious burger or savoring crispy fries—the same hunger and excitement mirrored in both scenarios.
In this exhilarating clash of cricket titans, the parallel drawn with McDonald's encapsulates the shared fervor, anticipation, and the desire for a fulfilling experience—be it in witnessing sports excellence or relishing a mouthwatering meal. Both the game and the food evoke a sense of thrill, anticipation, and satisfaction, making the World Cup final an event not just of sporting prowess but also of savory indulgence.
This student campaign titled 'Hunger meets it's Match!' was published in India in November, 2023. It was created for the brand: McDonald's, by ad school: Refreshing Designs. This Design, Digital, and Direct media campaign is related to the Food and Soft Drinks industries and contains 1 media asset. It was submitted 5 months ago by Deep Doshi: Refreshing Designs of Refreshing Designs.
Credits
Advertising Agency (School): Refreshing Designs
Production Company: Refreshing Designs
Art Director: Deep Doshi
Copywriter: Deep Doshi
