Level Up

Agency: Omerta


Parimatch has one of the largest variety of sport betting lines for different kinds of sport - cricket, kabaddi, football, tennis etc and a giant collection of casino games.
We used to create separate campaigns dedicated to sport or casino, but this time we are going to conduct generic brand awareness campaign that will be dedicated both to casino and sport and people about Parimatch.

Main goal of the campaign:
To engage new users: to build brand awareness and to stimulate potential customers to make FTDs on our platform.
increase brand awareness level and awareness of what product is and its main USPs
differentiate brand Parimatch among all others competitors in communication, get out of the clutter
build strong association of category with the brand, so that it becomes TOM;
increase brand trust level.

This professional campaign titled 'Level Up' was published in India in November, 2023. It was created for the brand: Parimatch, by ad agency: Omerta. This Film medium campaign is related to the Gambling industry and contains 1 media asset. It was submitted 5 months ago by Director: Directed by Mark Stry of The Star Film Co.


Client/Agency: Oksana Kramarenko, Liliia Pylypchuk, Maryna Poliashko
Production Company: Omerta
Executive Producer: Vladimir Grigorash
Producer: Vadiam Dusam
Director :- Mark Strydom

Production House :- Work In Progress
Executive Producer :- Saurabh Khurana
DoP :- Anui Samtani
1st AC : - Devi Thakkar
Chief AD :- Himansu Singh
2nd AD :- Mousam Gupta
Line Producer :- Ashish Kumar Modi
Unit Production Manager:- Saurabh Mishra
Production Manager :- Pankaj Singh
Production Assistant :- Ratnesh Jha
Production Assistant:- Aditya Bobhate
Production Designer :- Rumina Majumdar


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