We took advantage of our loading dock (cargo bay) doors, and with the aid of our outdoor made them look like the back of a Hino Truck. At the moment in which delivery trucks arrived with merchandise, it gave the ilusion that they were depositing thier deliveries into a Hino Truck.
This professional campaign titled 'Huge' was published in Panama in May, 2012. It was created for the brand: Hino, by ad agency: Ogilvy. This Outdoor medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 10 years ago.
Advertising Agency: P4 Ogilvy & Mather, Panama
Chief Creative Officer: Pinky Mon
Director Creative: Jonathan Lasso
Copywriters: Humberto Alvarado, Dennis Icaza
Art Directors: Roberto Perez, Edmar Quiros
Executive Producer: Raynier Villalobos
Account Manager: Liseth Fong
Photographer: Abdel Perez
Print Producer: A.S Graphics