Les Affaires

Les Affaires Brings Creativity to the Streets

Agency: Youville


The Les Affaires newspaper hired Montreal agency Youville Communauté Créative to promote its special edition on creativity.The agency created and executed a guerrilla-style urban campaign on the streets of Montreal by targeting the city’s high-traffic business areas. A team of actors and members of the MTL 551 parkour collective took to the downtown core wearing business attire on top of dazzlingly coloured morphsuits. Squad members handed out over 3,500 newspapers in just a few short hours while entertaining passers-by with their acrobatic antics.
Video Production: Davaï !

This professional campaign titled 'Les Affaires Brings Creativity to the Streets' was published in Canada in May, 2012. It was created for the brand: Les Affaires, by ad agency: Youville. This Ambient medium campaign is related to the Media industry and contains 1 media asset. It was submitted almost 12 years ago.


Advertising Agency: Youville Communauté Créative, Montréal, Canada
Creative Director: Stephane Boutin
Art Director: Thomas St-Hilaire
Copywriter: Anthony Hachez
Account Services: Josée Labrecque, Audrey Paquette, Sarah Pichette
Production: Pj Modabbernia


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