BB Seguros | Banco do Brasil

How to Organize Your Life

Agency: InPress Porter Novelli


BB seguros presented the campaign “How to organize your life” in an answer to one of the oldest brazilian problems - the fear and lack of control to have plans for your life. So, the strategy was to correlate everyday life problems in a fun and unique sketch up video, starring the comedian and influencer Marco Luque with his characters Silas Simplesmente and Mary Help. And the goal was to create awareness and direct the general public to an educational content, called Anota Aí. This homepage is about the most common themes and barriers of insurances, especially helping them to choose between the existent options and also showing that insurances can be an ally if you have some trouble in the near future.

This professional campaign titled 'How to Organize Your Life ' was published in Brazil in April, 2022. It was created for the brand: BB Seguros | Banco do Brasil, by ad agency: InPress Porter Novelli. This campaign is related to the Finance industry and contains 3 media assets. It was submitted over 1 year ago by InPress of Porter Novelli .


Title: How to Organize Your Life
Client: BB Seguros
Agency: In Press Porter Novelli
Creative Chief Director: Camila Alvarenga
Executive Account Director: Marcella Reis
Executive Account: Mahira Quintella
Planning Director: Janaina Navarrette
Creative Director: Alexander Lopes
Associate Creative Director: Nadja Santos
PR: Cibele Anjos
Art Directors: Alessandra Bosco, Lina Baccili e Lucas Cosendey
Copywriter: Bruna Monteiro, Isa Serafim e Ana Leão
Planning: Marcelo Cia e Bruna Serrano
Mídia: Abigail Torres
Project Manager: Carla Massareto
Production: InStudio
Director: Arthur Maringoni Mayer de Andrade e Ariela Pita Hertel
Production Team: Cintia Vitirito Martinho
Photography: Vitor Santos de Carvalho
Client Approval: Thiago Bispo e Julio Paranagua


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