Design Army’s latest work, Saucony House of Speed, has taken over Paris Fashion Week with a campaign and pop-up that’s an epic creative RUSH of Endorphin!
Celebrating the brand’s Endorphin Pro 3 shoe release, the campaign turns speed into art with a pop-up gallery splashed in HOT PINK and punchy animated type, crazy-cool immersive treadmill space, and interactive living room inspired by the endorphin-boosts of slowing down—or speeding up.
The eye-popping visuals are all over Paris—metro stations, retailers, and Saucony House of Speed is open through June 25 (236 Rue Saint Martin, Paris 75003).
This professional campaign titled 'House of Speed' was published in France and United States in June, 2022. It was created for the brand: Saucony, by ad agency: Design Army. This Experiential and Integrated media campaign is related to the Fashion and Sports industries and contains 7 media assets. It was submitted about 1 month ago.