The Marathon That Never Ends
‘The Marathon That Never Ends’ is a new film in honor of Mother’s Day, which helps to raise awareness of the disproportionate burnout of mothers, an issue that has intensified since the start of the COVID-19 pandemic. In its new creative video, The Marathon That Never Ends, Saucony draws parallels between marathon running and motherhood, paying homage to all the moms who went the extra miles this past year with an undefined finish line. The film explains how during the pandemic year, working moms, in particular, have faced more challenges and are bearing the brunt of childcare, housework, and home-schooling.
This professional campaign titled 'The Marathon That Never Ends' was published in United States in May, 2021. It was created for the brand: Saucony, . This Film medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted over 1 year ago.
Production Company: Hummingbird Content Studio