Agency: Design Army


If you love a good movie chase, Design Army’s latest ad for Saucony, LACE ‘EM OR CHASE ‘EM, rivals the best of ‘em! Celebrating the Endorphin Pro 3 launch, a shoe that’s all about a faster you, this fast-paced and wildly creative film follows a runner racing his own reflection from the Brooklyn Bridge to downtown NYC—because where better to capture FAST than the city that doesn’t sleep?! And whether you wear the Saucony Endorphin Pro 3, or chase whoever does, it’s time to lace up for an unstoppable you. The global campaign has popped everywhere—from Paris metro stations to retailers and beyond!

This professional campaign titled 'LACE ‘EM OR CHASE ‘EM' was published in United States in August, 2022. It was created for the brand: Saucony, by ad agency: Design Army. This 360° medium campaign is related to the Fashion, Fitness, and Sports industries and contains 1 media asset. It was submitted almost 2 years ago.


CLIENT: Saucony
President: Anne Cavassa
Senior Director, Brand & Sports Marketing: Michael East
Director, Marketing Operations: Andrea Love
Creative Director: Matt Caputo

Co-Founder & Chief Creative Officer: Pum Lefebure
Co-Founder & Chief Executive Officer: Jake Lefebure
Executive Creative Director: Sucha Becky
Creative Director: Heloise Condroyer
Strategy: Samantha Giordano Kim

VIDEO & PHOTOGRAPHY: Supervision New York
Director: Anthony Blasko
Photographer: Anthony Blasko
Director of Photography: Ismail Shallis
Photographer’s Assistants: Greg Hearling, Vita Burn
Supervision NY: Rebecca McCubbin, Kiersta Hodges

Producer: Frankie Berchielli-Jones
Production Manager: Stephanie Ge
Production Coordinator: Hannah Westbrook COVID
Compliance Officer: Erykah Morales
Location Manager: Jamie Ives

Lead Male: Vincent Lentini
Lead Male: Vito Lentini
Roller Skate Girl: Kristina Elise
Newspaper Girl: Heloise Condroyer
Dog Walker: Jen Towers
Assistant Director: Zach Buchner
2nd Assistant Director: Gilbert Stevens
Assistant Camera: Mika Hawley
2nd Assistant Camera: Julia Cryster
Key Grip: Jordan Bell
Gaffer: Peter Milmoe
Swing: Bobby Boothe
Cam Car Driver: Ryan Celecia
Transpo Driver: Russ Chave
Set Designer: Jacob Burstein
Wardrobe Stylist: Christine de Lassus
Make-up Artist: Zenia Jaeger
Hair Stylist: Ben Jones
Special FX: Jeffrey Moratti
Sound Design: Squeak E Clean
Copywriter: Cory Hansen


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