NIL Student Nurse Initiative

Agency: Doner


Leading global performance footwear and apparel brand Saucony today announced that it is partnering with Galen College of Nursing, one of America's largest educators of nurses, to introduce the NIL Student Nurse Initiative, the first ever NIL (Name, Image, Likeness) program developed exclusively for nursing students. This groundbreaking program, created in partnership with full-service advertising agency Doner, aims to recognize, support, and celebrate the incredible achievements of this essential next generation of nurses as they prepare to embark on their critically important career journey.

A nursing education requires commitment academically. Nurses are also heralded for the high emotional I.Q. they bring to work each day. But often overlooked is the physical side of being a nurse. From the hours worked to the miles walked – the average nurse can walk nearly a marathon each week on the job – there is no question that today’s nursing students are true endurance athletes.

This unique collaboration between Galen College of Nursing and Saucony is launching during National Nurses Week (May 6 - 12). Saucony is offering NIL sponsorships to four of Galen’s top nursing students:

● Lauren Lowe - 2-year Associate Degree in Nursing program
● Sarah Sangha - 2-year Associate Degree in Nursing program
● Ashley Lutes - 3-Year Bachelor of Science in Nursing Program
● Brianna Nelly - 3-Year Bachelor of Science in Nursing Program

These high-performing students will serve as ambassadors, with their profiles featured on both Saucony and Galen's social platforms, showcasing their commitment and performance, just as we would expect to see from other high-profile elite college athletes. At a signing event this week, Saucony helped to ensure each selected student is equipped with optimal gear to perform on the job and with their studies. Each student nurse received the new Saucony Triumph 20 and Saucony Endorphin Shift 3 running shoes, both designed to be worn all day, making them ideal for nurses on duty. Each student has also received financial compensation from Saucony for their participation in the NIL Student Nurse Initiative.

This professional campaign titled 'NIL Student Nurse Initiative' was published in United States in May, 2023. It was created for the brand: Saucony, by ad agency: Doner. This Experiential and Integrated media campaign is related to the Education and Sportswear industries and contains 1 media asset. It was submitted about 1 year ago.

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