One in four Canadians experiences mental health problems. That's a staggering number, up 25% from one in five in 2021, and it doesn't look like it will get better any time soon. As if those statistics weren't scary enough, you're three times more likely to experience anxiety or depression than the general population if you work in the advertising industry.
Full Punch collaborated with WIRTH Hats to help improve mental well-being by releasing a new cap that puts the Canadian mental wellness hotline number top of mind, literally. Stats show that better visibility of mental health hotlines increases calls by as much as 25%, so we teamed up with WIRTH to put the Canadian mental wellness hotline number somewhere it's always with you, whenever you need it.
Created in memory of Jakob Wirth, who lost his life to suicide, WIRTH Hats is a company whose sole purpose is improving mental health. Every hat WIRTH sells sponsors a free counselling session for someone in need.
In addition to the unconventional approach of placing a support line on a hat, the design utilizes green, the international colour for mental health awareness, paired with bright yellow, promoting happiness and optimism in the observer. The hats are designed to grab people's attention, offering a much-needed lifeline in an industry where mental health resources can be challenging to track down.
Buy a hat. Give a chat. It's time our industry makes mental well-being top of mind.
This professional campaign titled 'Hotline Hat' was published in Canada in May, 2022. It was created for the brand: WIRTH, by ad agency: Full Punch. This Ambient, Design, and Experiential media campaign is related to the Health industry and contains 4 media assets. It was submitted over 1 year ago by Partner, President: Mike Leslie of Full Punch.
Advertising Agency: Full Punch, Vancouver, Canada
Partner, Head Of Creative: Chris Zawada
Partner, Head Of Strategy: Jack Dayan
Partner, President: Mike Leslie
Art Director: Chris Zawada
Copywriter: Nick Brouard
Designer: Chris Zawada, Trista Capitano
Brand Manager: Ilana Solomons
Photographer: Wes Chew
Agency Producer: Claire Khan