ADVERTISING

Genesis Genesis Motors Europe

GV60: A new light in the EV world

Agency: INNOCEAN Worldwide Europe GmbH

Description

When was the last time you saw the world in a new light? With this thought-provoking question, the South Korean premium car brand Genesis and their lead creative agency Innocean Berlin team up to launch the new all-electric GV60.   
  
“We aimed to create a campaign that not only marked our entry into the electric market, but also highlighted the brand’s values. Respecting people’s time is an essential part of the Genesis brand. In this campaign, we celebrate how people chose to spend it with an art and light installation, all powered by the GV60 itself.” - Dominic Chambers, Head of Marketing and Communications, Genesis Motor Europe.
  
The film, directed by Salomon Ligthelm, works as the campaign's centerpiece, and stars the British multi-media artist and technologist, Jason Bruges. It’s a mesmerising story inspired by the Genesis Power Lines where Jason puts the GV60 and its electric capabilities to the test, by powering a custom-made art installation made of multiple laser beams stretching across an enchanted Portuguese forest. A dome-shaped 12m wide laser installation is the final act of Jason’s creation. The original music by Emmit Fenn reinforces the serene and contemplative aspect of the brand.  
  
“I always strive to create a connection between the object and its setting. With the GV60, I didn’t have to look very far for something that triggered the process. The car’s design and power lines are really noticeable and distinct, so I aimed to create something visually stunning to match this new, remarkable EV. The laser installation itself was inspired by the geometric shape of the car’s unique crystal sphere.” says Jason Bruges. 

This professional campaign titled 'GV60: A new light in the EV world' was published in United Kingdom in June, 2022. It was created for the brands: Genesis and Genesis Motors Europe, by ad agency: INNOCEAN Worldwide Europe GmbH. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted 2 months ago.

Credits

CLIENT: Genesis Motors Europe
EUROPEAN HEAD OF MARKETING & COMMUNICATIONS: Dominic Chambers
BRAND MANAGER: Carla Nacinopa
MEDIA MARKETING SPECIALIST: Mélanie Messence

ADVERTISING AGENCY: INNOCEAN Worldwide Europe GmbH
EUROPEAN CHIEF CREATIVE OFFICER: Gabriel Mattar
EXECUTIVE CREATIVE DIRECTOR: Ricardo Wolff
CREATIVE DIRECTOR: Maso Correa Heck, Marcelo Pignatari
SENIOR ART DIRECTOR: Ahmet Kilic
ART DIRECTOR: Mandeep Kumar
JR ART DIRECTOR: Changkyu Ku
SENIOR COPYWRITER: Noha Fahmy
COPYWRITER: Gustaf Haffling
JR COPYWRITER: Quynh Tran Khanh
CLIENT SERVICE DIRECTOR: Jonathan Hill
ACCOUNT DIRECTOR: Anna Moskalenko
HEAD OF TV: Fabian Barz
SENIOR PRODUCER: Jürgen Joppen
PRINT PRODUCER: Andrea Bößenecker
STRATEGY DIRECTOR: Jörn Ballentin

Film Production Company: STINK GmbH

Managing Director: Martina Luelsdorf
Director: Salomon Ligthelm
DOP: Christophe Collette
Executive Producer: Moritz Merkel
Producer: Isabel Kast
Production Assistant: Florian Hülbig
Editor: Jacob Ipsen
Casting: Anna McAuley Casting
Production Designer: Marco Bittner Rosser
Service Production Company: Twentyfour Seven Films
Service Producer: Mariana Mota
Location Manager: Tiago Nogueira 
Light Designer: Rui Daniel
Laser Effects: Miguel Dias
SFX: Plastic Box – Pedro Branco
Steadycam: Eberhard Schedl
Gaffer: Goncalo Raposo
Key Grip: Ricardo Abrantes
U-Crane Crew: Xavier Moliner Gea & Hamid Elgould
Art Director: David Tutti
Styling/Wardrobe: Joyce Dorest
Make-Up & Hair: Monica Mota
Drone Team: Manuel Costa& Marcio Duarte
BTS: Arlindo Camacho
DOP: Jorge Luis Dieguez
Photographer: Damien De Blinkk

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