Plastic Suffocates

Agency: Takeout Media

Social media campaign for World environment day tagged - Plastic Suffocates


Over 1 million seabirds and 100,000 marine mammals are killed by ocean plastic every year. For World environment day on June 5th, we wanted to raise awareness about the need for sustainable living in Nigeria which has been given little attention in the past.

Hobeei; a Nigerian Green-Tech Organization communicates regularly on environmental issues concerning recycling and sustainable living. In the bid to promote sustainable living in Nigeria, Pan African communications agency, Takeout Media was engaged as the creative partner to craft a message that highlights this issue.

Takeout Media wanted to cut through the noise and leave a memorable message. " In a country like Nigeria where the conversation about sustainable living has been given little attention, the challenge was identifying a way to make the message a priority for the populace, thereby amplifying the wake-up call." explains Elijah Affi, Creative Director. "Our approach involved crafting a social media campaign with vivid imagery of a model masked with a plastic bag used frequently in Nigeria, this created a parallel of the harm caused by plastic pollution to marine mammals and demonstrated the discomfort that comes with being unable to breathe and live hence leveraging the message; Plastic suffocates" adds Miraculous Nwaka, Associate Creative Director.

The issue of sustainable living is beginning to gain attention in Nigeria with more companies and people taking steps to recycle and Hobeei is contributing significantly to amplifying the narrative of the need for a more sustainable Nigeria.

This professional campaign titled 'Plastic Suffocates' was published in Nigeria in June, 2022. It was created for the brand: Hobeei, by ad agency: Takeout Media. This Ambient, Design, and Digital media campaign is related to the Other, Public Interest, and Public Utility industries and contains 1 media asset. It was submitted about 2 years ago by Creative Director: Elijah Affi of Takeout Media.


Advertising Agency: Takeout Media, Abuja, Nigeria
Creative Director: Elijah Affi
Associate Creative Director: Miraculous Nwaka
Head Of Design: Amarachi Nwauwa
Art Director: Eliezer Yomi-Agbajor
Copywriters: Yvonne Nezianya, Aziba Ekio
Digital Team: Segun Abdulazeez
Photographer: Noel Okosun
Model: Segun Abdulazeez


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