HOT ONES

The new collaboration that’s blowing up.

After seeing the epic reactions of numerous celebrities invited to the CANAL+ show Hot Ones, you also wanted to take on the challenge? Well, now you can, thanks to McDonald’s.

HERE’S THE FULL STORY: On one side, we have Hot Ones, the CANAL+ show that specializes in spicy sauces, known for its famous interviews where guests answer questions while tasting hot sauces paired with chicken bites.
The success of this concept goes beyond these interviews: everyone wants to try the experience. But there’s a problem: the sauces aren’t available in France! On the other side, we have McDonald’s, the leader in Chicken McNuggets™. This campaign is a collaboration that makes it possible to offer, for the first time, the McDonald’s X Hot Ones sauces, which are not available anywhere else, allowing fans to have a unique experience both in-store and at home.

After several months of development, three of the exclusive McDonald’s X Hot Ones sauces, specifically created for this collaboration, will be available in McDonald’s restaurants starting November 5. These sauces, with bold flavor profiles, were co-created by McDonald’s and Hot Ones. You’ll also see them featured in the "on fire" interview with Naza, hosted by Kyan.

3 SAUCES
WITH ALREADY ICONIC NAMES:
Each with a distinct flavor and varying levels of spiciness. As in the famous Hot Ones show, the sauces follow the different levels of the Scoville scale, which you’ll have to climb one by one with your favorite Chicken McNuggets™ (or Veggie McPlant Nuggets™).

To make the experience even more exciting and authentic, McDonald’s is also offering a chance to answer 3 levels of spicy questions, just as fiery as the sauces themselves. Hundreds of questions will be available on the McDo+ app to spice up your evenings with friends or family, whether at home or in a restaurant. And for the lucky ones, a physical game will be up for grabs on the brand’s social media. This is a unique opportunity for the general public to experience Hot Ones.

For the very first time in France, the Hot Ones experience is accessible to everyone: at McDonald’s. An idea by TBWA, developed in collaboration with Publicis Media Content, Starcom France, and LA FACTORY from CANAL+ BRAND SOLUTIONS.

This campaign is supported by a strong tactical digital media plan, with interviews shared across multiple platforms (Instagram, Facebook, TikTok), sponsorship (TV, digital, and social), and targeted advertising to reach the core audience on affinity platforms.