Description
This Christmas, we’ve teamed up with SIFA Fireside once again to bring a little hope to Birmingham’s streets with a standout creative Christmas campaign. By transforming the city’s pavements into beautifully wrapped presents, this campaign delivers a heartfelt message: “Gift someone a path off the street.”
Every donation makes a real difference, helping SIFA Fireside continue their vital work supporting adults experiencing homelessness in Birmingham. From warm meals and clean clothes to hot showers, health services, housing advice, and financial guidance, they provide so much more than temporary relief. They help people take meaningful steps towards a brighter, more stable future.
This professional campaign titled 'Wrapping up the streets ' was published in United Kingdom in November, 2024. It was created for the brand: SIFA Fireside, by ad agency: One Black Bear. This OOH Outdoor and Print media campaign is related to the Public Interest industry and contains 3 media assets. It was submitted about 2 months ago.
Credits
Creative Directors: Jon Harrison, Richard Elwell
Art Director: Jenny Ray
Copywriter: Tristan Vere-Hoose
Retoucher: Darryn Moore
