Dubai Science Park

Hostages of Depression

Agency: Serviceplan Middle East


Hypersomnia or oversleeping is one of the most telling signs of chronic depression. Due to the stigmas associated with mental health issues in the Middle East, over 66% of all cases go undiagnosed. Serviceplan Middle East collaborated with Dubai Science Park and Thrive Wellbeing Centre on this new print/outdoor campaign, to raise awareness on the subject and encourage people to seek help.
The campaign is comprised of three beautifully crafted print ads for Dubai Science Park and Thrive Wellbeing Centre that use simple but arresting visuals juxtaposed with a thought-provoking tagline, which succinctly capture the pain and suffering experienced by many people going through mental health issues. Jiawen Chen is the illustrator behind the poster artwork.

This professional campaign titled 'Hostages of Depression' was published in United Arab Emirates in February, 2022. It was created for the brand: Dubai Science Park, by ad agency: Serviceplan Middle East. This Print medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 2 years ago.


Agency: Serviceplan Middle East
Chief Creative Officer: Akhilesh Bagri
Worldwide Executive Creative Director, Serviceplan Group: Jason Romeyko
Creative Director: Saleh ElGhatit
Creative Director: Ande Couto
Associate Creative Director: Oussama Founi
Associate Creative Director: Sameer Suri
Art Director: Oussama Founi
Art Director: Saaniya Abbas
English Copywriter: Sameer Suri
Arabic Copywriter: Rana Ahmed
Managing Partner: Rami Hmadeh
Managing Partner: Natalie Shardan
Managing Partner: Azhar Siddiqui
Client Servicing: Ramy Abdelrehim, Kathleen Angeles
International Communications Officer: Lee Sharrock
General Manager: Charbel Jreijiri
Director, International Markets: Vishwa Mohan
Digital Media Director: Suprashv Adarsh Chopra
Media Manager: Tareq Al Masri
Caper Illustration
Illustrator: Jiawen Chen


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.