St Luke’s is introducing a new creative positioning, along with two avian brand ambassadors, in its debut work for South Western Railway.
‘Spread your wings’, is designed to remind people of all the things they’ve been missing out on during the various phases of lockdown and to encourage them to get back out there and explore everything that’s on offer using the South Western Railway network. The new characters, who sparked an unlikely friendship on a South Western Railway commuter train a few years back, act as ambassadors for the region: Sandy the West Country Seagull representing the very best of the coast and Wes the loveable pigeon from Peckham, showcasing the very best bits of London.
This professional campaign titled 'Spread your wings' was published in United Kingdom in February, 2022. It was created for the brand: South Western Railway, by ad agency: St Luke’s. This Film medium campaign is related to the Transport industry and contains 1 media asset. It was submitted over 1 year ago.