Horse Thru - That's how Jaguariuna rides.
Description
Jaguariuna is a small city in the countryside
of Sao Paulo state. Nationally known as “The land of Horses” due to its famous Rodeo Festival.
The whole city was yearning for the first McDonald’s in town. Just a couple of blocks away from G.A. Western Store - one of the most influential country lifestyle stores in Brazil.
How could we take advantage of the arrival of McDonald’s to promote our store in an inventive way, perfectly aligned with our core values and country-western universe?
At the restaurant’s opening day, two horsemen from G.A. Western Store went to the drive thru in their horses causing a unique sense of identification throughout the city.
This professional campaign titled 'Horse Thru' was published in Brazil in November, 2022. It was created for the brand: G.A. Western Store, by ad agency: Agência SALA. This Ambient, Content, and Digital media campaign is related to the Fashion industry and contains 1 media asset. It was submitted almost 1 year ago by CCO: Fabio Wanderley of Agência SALA.
Credits
Advertising Agency: Agência SALA, Jaguariúna, Brazil
Client: G.A. Western Store
Creative Directors: Fabio Wanderley, Leopoldo Azevedo
Art Director: Felipe Eugenio
Copywriter: André Rafanhin
