Lumen et Fides

Hitler, Bin Laden, Saddam

Agency: RARO!


Raro! was invited to create an institutional campaign for Lumen at Fides, a philanthropic entity that take care of children with autism and neuromotor deficiency. The biggest goal of communication was to collect financial donations to the entity, which needs them too much. The creative team chose to bring to the pieces the "evil" leaders, however doing the good. A proof that a better world is possible when each one does his part. The work impacted people who have started to make difference in artist and neuromotor deficiency children´s lives.

This professional campaign titled 'Hitler, Bin Laden, Saddam' was published in Brazil in December, 2016. It was created for the brand: Lumen et Fides, by ad agency: RARO!. This Print medium campaign is related to the Public Interest industry and contains 3 media assets. It was submitted almost 7 years ago.


Advertising Agency: Raro! Branding & Design, Presidente Prudente, Brazil
Creative Director: Gustavo Grael
Art Director: João Garba
Copywriter: Zé Pacheco
Illustrator: Caio Beltrão

Cervejaria Suinga


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