Highway dentist

Agency: Garbergs


We let a real dentist set up her office in the midst of oncoming traffic for a day, to put a spotlight on the risks associated with roadwork. The absurdity of the situation is meant as an eye-opener to the risks. In a recent study conducted by the National Society for Road Safety in Sweden, 6 out of 10 cars were driving too fast when passing roadwork, and there are at least 300 accidents every year at roadwork sites.

This professional campaign titled 'Highway dentist' was published in Sweden in September, 2015. It was created for the brand: NCC, by ad agency: Garbergs. This Digital medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 8 years ago.


Advertising Agency: Garbergs, Stockholm, Sweden
Art Director: Sebastian Smedberg
Copywriter: Per Forssberg
DOP: Anna Bergqvist
Account Manager: Malin Boustedt
Account Director: Jan Lindfors
Director: Iam Production


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