ADVERTISING

inDrive

Hero Larga

Agency: inlab

Description

✨Doña Justa is back. And this time, it’s not just powerful — it’s personal.
Meet Michaela: manicurist, single mom, and the woman driving her daughter Cami toward the stars.🚀🌕

No fiction. No fluff. Just a real journey built on love, grit, and big dreams.
From rainy to sunny days — we teamed up with Ogilvy to make this story move. 🎬🤝

This professional campaign titled 'Hero Larga' was published in Peru in August, 2025. It was created for the brand: inDrive, by ad agency: inlab. This 360° and Digital media campaign is related to the Transport industry and contains 1 media asset. It was submitted about 2 hours ago by External Communications Manager: Nadya Sidorova of inlab.

Credits

Marcom: Assel Nurkabayeva
Creative: Olga Travina Evgeny Gavriilchenko
Creative Contributors: Irina Shamgunova Maksim Eshkilev
Producer: Lana Lee
GTM: Mikita Pornarin Marina Mirokhina
Brand: Elizaveta Neverova
Production Company: Darling Films
Creative Freelancers: Paige Nick Karin Barry

ADVERTISING

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