Description
Generali launches its new global brand platform, set to revolutionise how the insurance sector connects with customers in an era of unprecedented uncertainty.
Here. Now., developed by VML, breaks from traditional insurance marketing that focuses on distant future scenarios, instead acknowledging that the future is built in the present. This fresh approach comes at a crucial time when economic shifts, climate concerns, and technological changes have made long-term planning feel increasingly daunting for many consumers.
The hero creative executions feature candid photography and cinematography that showcase authentic customer stories worldwide, moving away from category conventions to present a beautifully crafted reality of life's present moments.
Here. Now. will roll out across multiple channels, including television, OOH, DOOH, social media, digital platforms, cinema, and print in more than 14 Generali markets, plus will live on Generali’s owned global channels. The platform extends beyond traditional advertising to encompass product communications, customer experiences, workforce engagement, and advisor enablement.
This professional campaign titled 'Here. Now. ' was published in France, Italy, and United Kingdom in May, 2025. It was created for the brand: Generali, by ad agency: VML. This Film and Integrated media campaign is related to the Insurance industry and contains 1 media asset. It was submitted about 1 month ago by Associate Director, Communications: Billi Hatfield of VML.
Credits
Client - Generali
Isabelle Conner – Group Chief Marketing & Customer Officer, Generali
Kerem Olmez – Global Head of Brand and Digital Marketing
Perrine Ripert – Global Creative Excellence Manager
Adelin Pyfferoen – France Head of Brand
VML - Agency
Ryan McManus – Chief Creative Officer
San Sharma – Creative Director
Stefano De Luccia – Creative Director
Ricardo Porto – Creative Director
Claudia Wallace – Managing Director
Caroline Thomas – Global Client Lead
Joey Gordon – Senior Designer
Ice Charuwimonkul – Designer
John Scott – Group Strategy Director
Florine Hofmann – Senior Digital Strategist
Hussain Patel – Senior TV Producer
Isabel Chapman – Junior Producer
Cristina Petricanu – Global Account Director
Rudi Macloskey – Account Director
Sarah Hayward – Project Director
Simona Maggini - Group CEO VML Italy
Francesco Lucchetta – Italy Chief Strategy Officer
VA Consulting
Stefano Arbitrio – VA Consulting COO
Alessandra Pasquini – VA Consulting CPO
Simona Secondi – VA Consulting Production Consultant
Flavia Arbitrio – VA consulting Marketing Advisor
Production - Darling Films (UK)
Jessie Zinn – Director
EP – Clare Timms
Olivia Marcel – Line Producer
James Sharpe – 1st AD
Production - Bioscope Films (South Africa)
Daniel Kaplan – EP
Lee-Anne Jacobz – Producer
Naledi Kgope – Line Producer
Maurice Dingli – Line Producer
Josh Levi – DOP
Khalied Manuel – Focus Puller
Isma’eel Sallie – Loader
Karl Friedrich – Key Grip
John McKay – Gaffer
Craig Ryneveldt – Sound Mixer
Serena Bohm – Director's Assistant & Second Unit Director
Robin Taylor – Second Unit DOP
Ollie Lane Darkwing Aerials – FPV
Candice Boddington – BTS and socials
Alexa Singer – Photographer
Simon Mcloughlin – Art Director
Melissa Maxstead Henderson – Wardrobe Stylist
Nombuso Ngcobo – Key Hair and Make up
POST PRODUCTION - POST MODERN
Shelby Ncube – Editor
Will Kalmer – Editor
Leanne Schalekamp – Post Producer
Chris Laco Snyman Tigerfight – Music composition
POST PRODUCTION - ABSOLUTE POST
Executive Producer - Sally Heath
Senior Producer - Kayleigh Macdonald
Production Assistant - Tia Duff
Colourist - Peter Opperdorff
VFX Lead - Simon Holden
VFX Team - Annie Mitchell, Tommy Coulter- Liston, Filip Suska
Edit - Oliver Burn, Bella Norman
Sound - Ellis McGourlay
POST SUPERVISOR
Ben Robards
MUSIC
Music license - Theodore music - Tom Stanford
Music Mix - Tigerfight
