Description
2025 - Clio Awards - Grand Winner
2025 - Clio Awards - Gold Winner
2025 - Clio Awards - Silver Winner x 3
2025 - Clio Awards - Bronze Winner
In today’s world, getting noticed has never been easier. Views, likes—whatever a retweet is called now—it’s a veritable buffet of empty calories for personal validation. But when it's just peers and parents tapping the like button, the creative sea can start to feel pretty shallow. To remind the creative community why real recognition matters, we crafted a series of surreal, visually striking animated shorts—equal parts humor, absurdity, and eye-catching design. These films bring to life the idea of “Be Seen by the Best Eyes”—a metaphor for the discerning gaze of the ADC Awards jury, the industry’s tastemakers who don’t just see great work, but elevate it. With endless platforms to showcase creativity, we needed to make the ADC Awards stand out as the pinnacle of creative recognition. The jurors chosen for this festival are the ones who shape careers, define what’s next, and are eager to discover work that genuinely moves the needle. This campaign was an open invitation to creators everywhere: bring your best work forward and get it seen by the most discerning eyes in the business. To broaden our reach and inspire a more diverse range of submissions, we leveraged nostalgia—think Pixar meets ‘90s MTV—to deliver an impactful message with disruptive design. Because in a world full of noise, the best work makes it impossible to look away.
This professional campaign titled 'Be Seen By The Best Eyes' was published in United States in May, 2025. It was created for the brand: Art Directors Club, by ad agency: MullenLowe U.S.. This Integrated medium campaign is related to the Other industry and contains 6 media assets. It was submitted 6 months ago.
Credits
Advertising Agency: MullenLowe U.S.
Agency Network: MullenLowe Group
Holding Company: Interpublic Group
Advertiser / Brand: Art Directors Club
Design Company: MullenLowe Design Studio
Animation Company: Roof Studio
Music/Sound Company: Combustion Studio
Chief Executive Officer: Frank Cartagena
Head of Design: João Paz
Head of Design: Fabio Brigido
Associate Creative Director: Jack Loftus
Design Director: Marcio Doti
Design Director: Allie Hughes
Design Director: Caca Barabas
Associate Design Director: Rafa Rosa
Designer: Christian Meissner
Designer: Leonel Guardado
Designer: Angela Sun
Designer: David Jimenez
Producer: Chloe Schulberg
Production Manager: Kemit McCullough
Project Manager: Cassie Horne
Head of Business Affairs: Kim Burns
Business Affairs Manager: Nguyet Pham-Bui
Senior Motion Designer: Christian Meissner
Director: Guto Terni
Executive Producer: Fernanda Curi
Line Producer: Fernanda Fraiz
Line Producer: Patrizia Fanganiello
Head Producer: Marcio Lovato
Art Director: Guto Terni
CGI Tech Director: Heber Conde
Pipeline TD: Carlos Hallan
3D Layout: Heber Conde
3D Model: Guto Terni
3D Model: Lucas Almeida
3D Model: Sergio Paulo
Rigging: Marcos Leite
Lookdev / Light Lead: Lucas Almeida
Lookdev / Light Lead: Sergio Paulo
Lookdev / Light Lead: Guto Terni
Animator: Kawe Sá
VFX: Heber Conde
Composition & Color: Guto Terni
Composition Assistance: Paulo Valentin
