Sage, the market leader in cloud business management solutions, is celebrating the resilience of small businesses that have survived the pandemic in a bold and inspiring new campaign by Wunderman Thompson.
The campaign sets out to celebrate business optimism against the backdrop of a year of extraordinary challenges for the UK’s small and medium businesses (SMBs) . Despite the harsh economic climate, 2020 was named ‘year of the start-up’ with 770,000 UK businesses created and a 24% annual increase in business creations year-on-year.
The new outdoor ad campaign puts small businesses front and centre, by showing how they are bouncing back from the pandemic and giving them a publicity boost along the way.
This professional campaign titled 'Boss It' was published in United Kingdom in August, 2021. It was created for the brand: Sage, by ad agency: Wunderman Thompson. This Integrated medium campaign is related to the Electronics, Technology and Professional Services industries and contains 3 media assets. It was submitted over 2 years ago.