Creative film company Farm League and US-based shoe brand Red Wing have teamed up once more to pay tribute to US trade workers and their unwavering dedication to their craft. Launching for Mother’s Day, the first film in the series tells the story of Shelly Abbott - a third generation foundation driller and the first woman in her family to work in the trades. The film, shot in Hemet (CA), traces the hardships Shelly has endured being a minority in her industry and her unwavering commitment to her career and family. That same drive propelled her to support her son and, using her craft, she built a skatepark in their yard with the aim of teaching him to ‘never accept limitations placed on him’.
This professional campaign titled 'Wall of Honor' was published on May 09, 2022. It was created for the brands: Red Wing and Red Wing Shoes, by ad agency: Farm League. This Film medium campaign contains 1 media asset. It was submitted 9 days ago.
Production Company - Farm League
Director - Taimi Arvidson
Founder, Executive Producer - Tim Lynch
Executive Producer - Michael Pizzo
Producer- Theo Fischel-Bock
DOP - Nick Midwig
Post Production Company - Farm League
Post Producer - Theo Fischel-Bock
Editor - Cavan Faucett (Forager)