Description
Heinz Ultras campaign is inspired by the passionate and unwavering dedication of football Ultras—fans who go beyond rationality in their love for their team. In the same spirit, Heinz recognizes that its loyal consumers share an almost irrational devotion to its unmistakable ketchup taste.
With this campaign, Heinz isn’t just celebrating brand loyalty,it’s igniting a movement. Heinz Ultras is more than a fan base—it’s a rallying call for those who don’t just enjoy Heinz but believe in it. It’s for those who refuse to settle for anything less than the one and only Heinz ketchup.
The campaign transforms brand love into a collective identity, where fans wear red, wave their flags, and unite under a shared passion for taste. It’s a declaration that Heinz isn’t just a condiment—it’s an experience, a symbol of unwavering commitment, and a taste that simply cannot be replaced Because for true fans,
ketchup isn’t just ketchup—it has to be Heinz
This professional campaign titled 'ULTRAS CAMPAIGN' was published in Saudi Arabia and United Arab Emirates in January, 2025. It was created for the brand: Heinz, by ad agency: bubblegum advertising. This campaign is related to the Food and Sports industries and contains 7 media assets. It was submitted 4 months ago by Art Director: Khaled Khedr of Bubblegum Advertising Agency.
Credits
CREDITS
CLIENT: HEINZ ARABIA - UAE / KSA
AGENCY: BUBBLEGUM ADVERTISING AGENCY
DIRECTED BY: MOHAMED WASFY & WAEL AZZAM
MANAGING DIRECTOR: MOHAMED WASFY / EXECUTIVE CREATIVE DIRECTOR: WAEL AZZAM
CREATIVE DIRECTOR: MOSTAFA DAYAN / SR.ART DIRECTOR: KHALED RABEA
ART DIRECTOR: KHALED KHEDR
FINALIZES TEAM : WAEL ELSAWAF - AHMED FOUAD - MAHMOUD HAMDY
ACCOUNT DIRECTOR: SHEREEN MAHMOUD / ACCOUNT MANGER: NADINE AMR
AGENCY PRODUCER: AHMED WASFY
PHOTOGRAPHER: OMAR EHAB
POST PRODUCTION: BIGFOOT FILMS
