Car
Bed
Sofa
Description
It’s no secret that screens have the power to connect us with the ones we love but are far away, yet at the same time, they can disconnect us from those who are right beside us. "Phubbing", a modern phenomenon that combines the words "phone" and "snubbing," refers to the act of ignoring someone (mainly a partner) to pay more attention to a cellphone.
This Valentine’s Day, Aruba sends a message to all couples affected by this problem: Reconnect in the happy island of the Caribbean.
This professional campaign titled 'Aruba - Time for Love' was published in Argentina, Colombia, and Peru in February, 2025. It was created for the brand: Aruba Tourism Authority (ATA), by ad agency: Mass Digital. This Digital, OOH Outdoor, and Print media campaign is related to the Hospitality, Tourism and Travel and Tourism industries and contains 3 media assets. It was submitted 3 months ago by david patiño of Mass digital.
Credits
Agency: MullenLowe Mass
General Creative Director: David Patiño
Creative Director: Juanito López - Daniel Ibañez
Account director: Felipe Polo
Copywriter: Valentina Hoyos
Art Director: David Patiño - Juanito López - Juanita Camelo - Salomé bedoya
Client: Iván Calderón
