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CCR

Hear The View

Agency: Talent Marcel

Description

Landmarks And Natural Beauties In Rio De Janeiro Can Be “Heard”

Hear The View takes the concept of audio description to the landscape of one of the most beautiful cities in the world: Rio de Janeiro.
It describes natural beauties, historical buildings and iconic landmarks in rich detail to blind and visually impaired Brazilians through an immersive audio experience, available on all major streaming platforms. Rio de Janeiro is known across the globe as one of the most beautiful cities in the world. And the VLT, Rio de Janeiro light rail transit system, is the best way to know some of the most important touristic attractions and landmarks, such as National Library, Municipal Theater, The Museum of Tomorrow. To democratize this transportation mode, Grupo CCR and Rio de Janeiro VLT launched “Hear the View”, a sensorial and inclusive experience, dedicated to blind and visually impaired residents and tourists, who move around in Rio de Janeiro. To develop the project, the stretches with most attractions of the VLT route were selected. Then, the physical aspect of the main landmarks seen in the way was described in rich detail, such as the architectural style, shape, number of windows, height, colors, details, and so on. Historical facts about the landmarks and the city were also included in the descriptions. Finally, sound effects were added to create an immersive audio description experience.

This professional campaign titled 'Hear The View' was published in Brazil in May, 2022. It was created for the brand: CCR, by ad agency: Talent Marcel. This Integrated medium campaign is related to the Health and Hospitality, Tourism industries and contains 1 media asset. It was submitted about 1 month ago.

Credits

Agency: Talent Marcel
Brand: CCR
Campaign: Hear The View
CCO: João Livi
ECD: Otavio Schiavon
Creative Director: Rafael Campello
Art Director: Geraldo Junior
Copywriter: Luis Mesquita
Business: Carol Escorel, Janaina Pacheco, Jacqueline Iafelix
Planning: Gabriela Soares, Douglas Nogueira
Media: Herbert Gomes, Rodrigo Simões, Igor Okamoto, Marta Ariboni, Isabela Amaral
Content: Gustavo Mayrink, Rodrigo Yoshizumi
Business Inteligence: Gustavo Macedo, Carla Cruz, Gabriela Teruya
RTVC: Victor Alloza, Iára Pertusi
Art Buyer: Mario Coelho e Daniele Sampaio
Retouch: Hadolpho Correa
Video Editing: Fabio Curam, Murilo Costa
Reputation and Special Projects: Daniela Barile, Carla Kuroishi
Sound Production: Satélite Audio
Musical Director: Roberto Coelho, Kito Siqueira, Hurso Ambrifi
Musical Productions: Roberto Coelho, Kito Siqueira, Hurso Ambrifi, Thiago Colli, Mike Vlcek, Charly Coombes e Koitty
Account: Fernanda Costa e Renata Schincariol
Coordinator Production: Camila Guedes, Val Pacheco e Bruna Isidoro
Finisher: Carla Cornea, Vithor Moraes, Ian Sierra, Arthur Dossa, Renan Marques e João Piccoli
Photographers: João Pedro Hachiya e Alexandre Salgado
Client Approval: Tonico Pereira, Juliana Monteiro, Melissa Ludovico, Darana Pimentel, Jessica de Bosque

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