The Flavor Says It All

Agency: Mekanism


"The Flavor Says It All" The next campaign for Rice-A-Roni’s Heat & Eat rice. This latest work comes after the success of Mekanism and Rice-A-Roni’s first campaign, Micro-rave, where Mekanism was brought on to modernize the 70-year old jingle. After releasing the song as an audio on TikTok with the branded hashtag #MicroravewithRoni, the challenge went viral and saw over 2.2M hashtag challenge submissions.

“The Flavor Says It All” will run from now until August 7 across YouTube, Spotify, Pinterest and Instagram. The campaign focuses on a family’s reaction to tasting the rice, but the video is silent and all thoughts are subtitled because the flavor says it all.

This professional campaign titled 'The Flavor Says It All' was published in United States in May, 2022. It was created for the brand: Rice-A-Roni, by ad agency: Mekanism. This Digital and Integrated media campaign is related to the Food industry and contains 2 media assets. It was submitted almost 2 years ago.


Brand Team: Quaker, Rice-A-Roni
Vice President and Chief Marketing Officer: Kristin Kroepfl
Sr. Director of Marketing: Michelle McAlister
Marketing Director: Jing Cheng
Brand Marketing Associate: Keyuri Parmar

Creative Agency: Mekanism
Chief Creative Officer: Ian Kovalik
Creative Director: Bryan Davis
Senior Writer: Guy Olson
Sr. Art Director: Alice Xiang

Co-Founder & CEO: Jason Harris
Managing Director: Tor Edwards
Group Brand Director: Kristina McCauley
Brand Director: Loulou David
Brand Manager: Avery Allen
Chief Strategy Officer: Ambika Pai
Group Strategy Director: Dayna Uyeda

Head of Media: Carrie Dino
Associate Media Director: Jessica Chen

Senior Producer: Meghan Miller


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