In a move that will not surprise any ice cream enthusiast worth their cream, Tillamook County Creamery Association (TCCA) is bringing back the Partnership for Creamier Ice Cream (PCIC) for another summer of fun. The PCIC was founded in 2021 to ensure every scoop and cone of ice cream has more cream and better ingredients. The PCIC is on a mission to share creamier ice cream with everyone, and who better to lead the charge than actress, comedian, and author, Jenny Slate?
Ms. Slate joins the PCIC at a consumer crossroads in the ice cream aisle: those who buy the creamiest, ice cream ever (ahem…Tillamook) and those who, for some reason, don't. Working hard to convert everyone to the extra creamy side, Ms. Slate stars in a new digital advertising campaign created by Portland agency Sockeye for TCCA in which she and fellow members of the Partnership for Creamier Ice Cream go to great lengths to encourage sharing of Tillamook extra-creamy Ice Cream. The campaign debuts this week across connected TV, digital video, social, search and out of home.
“When you have a killer product advantage like creamier Tillamook Ice Cream and you let Jenny Slate loose to share the love, you have lots of happy ice cream lovers—and some marketing gold,” said Sockeye ECD Tim Sproul.
TCCA has been making ice cream with more cream than industry standards require since 1947, producing nearly 30 extra creamy Tillamook Ice Cream flavors, including Old-Fashioned Vanilla, Cookies & Cream, Oregon Strawberry, and Tillamook Mudslide. This year, TCCA also added the rich, buttery, and even a little salty Butter Pecan to the portfolio. All Tillamook Ice Cream is made with rBST-free milk1 and no artificial flavors or preservatives.
This professional campaign titled 'Partnership For Creamier Ice Cream' was published in United States in May, 2022. It was created for the brand: Tillamook, by ad agencies: DPM Projects and Sockeye. This Experiential and Integrated media campaign is related to the Food industry and contains 1 media asset. It was submitted 7 months ago.
Chief Creative Officer: Peter Metz
Executive Creative Director: Tim Sproul
Creative Director: David Neham
Art Director: Abby Hogue
Copywriters: Tim Sproul, Andrew Dickson, David Neham, Kathy Hepinstall
Designers: Zo Barazzuol, Steve Cousins
Agency Production & Post Coordinator: Katie Cronin
Chief Executive Officer: Andy Fraser
Production Company: DPM Projects
Director: Candice Vernon
Executive Producer: Adina Birnbaum
Executive Producer / Producer: Kesshann Cortez
Director of Photography: Joe Meade
Post Production: Sockeye
Editorial Company: Sockeye
Editor: Jeffrey Richardson
Assistant Editors: Juliet Raymer, Luke Borsten, Markus Lim
Composers: Ryan Prewett, Christopher Swartwood
Sound Design Company: Matt Harmon Audio & Th3rd Sound
Sound Designers: Matt Harmon, Chip Sloan
Visual Effects Company: Oxen Media
Visual Effects Editor: Nathaniel Akin
Head of Production & Post Producer: Stacy Lorts