Have a plan for what wasn't in your plans


Have a plan for what wasn't in your plans (Wedding)

Have a plan for what wasn't in your plans (Bee)


Petlove, which provides the largest pet-ecommerce in Brazil, now offers the largest pet healthcare plan, too. More than 1,800 vets, pet clinics and hospitals. To get the word out to everyone that a complete pet healthcare plan is now available in Brazil, we departed from the following insight: “You know those unforeseen wellness events involving your pet, when you don’t know what to do?” Now you’ll be ahead of the unexpected. After all, our pets might end up playing with a bee or eating something weird out of the blue, making us run back and forth in despair. The plan for what was not the plan is now available to deal with those challenges, offering Brazil’s largest network of vet specialists and services. The film depicts those nanoseconds just before “tragedy” hits – but in slow motion, rendering the scene lighthearted and even comical. The situations, language and music make the film fun to watch, highlighting the importance of having a healthcare plan so you’re always ready for what’s next.
Introducing the plan for what wasn't in your plans.

This professional campaign titled 'Have a plan for what wasn't in your plans' was published in Brazil in October, 2022. It was created for the brand: Petlove, by ad agency: CRISPIN PORTER & BOGUSKY BRASIL. This Film medium campaign is related to the Health and Pharmaceutical industries and contains 2 media assets. It was submitted about 1 year ago by Senior Creative: Ricardo Barros of CP+B Brasil.


Marcos Medeiros, CCO /CP+B
Andre Kassu, CCO / CP+B
ECD: Luciana Cardoso / CP+B
Creative Director: Ana Novis / CP+B
Creative Team: Ricardo Barros, Breno Ferreira and Henrique Soares / CP+B
RTVC: Ana Paula Casagrande, Roberta Acerbi and Julia de Oliveira / CP+B
Planning: Michele Gruc and Radhu Verdoliva / CP+B
Account: Wilson Negrini, Thiago Barboza, Júlia Sariev and Mayara Prado / CP+B
Media: Tony Arbex, Marcela Ferreira, Daniela Rosa, Rosemeire Silva, Nathalia Vieira, Juliana Souza and Jaqueline Ahagon / CP+B
Projects: Fernanda Wolff and Meire Pimentel / CP+B

Film Producer: Landia & M&A
Direction: Nina Torres / LANDIA
Managing Directors & EP: Carolina Dantas and Sebastian Hall / LANDIA
Executive Producer: Valentina Baisch / LANDIA
Assistant, Executive Production: Larissa Delfini / LANDIA
Head of Sales: Mariê Nunes / LANDIA
Line Producer: Camilla Bastos / LANDIA
Coordination Assistants: Luciana Andrade and Cidy Campos / LANDIA
Direction Assistant: Tati Klein / LANDIA
Director of Photography: Alex Akira Vecchi / LANDIA
Production Director: Gisele Castilho / LANDIA
Art Director: Gisele Muller / LANDIA
Post-Production Coordinator: Elton Bronzeli / LANDIA
Assistant, Post-Production Coordination: Jamila Ambar / LANDIA
Editing: Nathalia Kamura / LANDIA
Color: Marla Colour Grading / LANDIA
Post-Production Company: Clan VFX

Audio Producer: Janga
Executive Production: Tatiana Nascimento / Janga
Producers: Pedro Santiago / Janga
Production Coordinator: Marcela Lima / Janga
Sound design and mixing: Daniele Dantas / Janga
Singer: Pedro La Colina / Janga
Voice-Over: Michelle Barreto / Janga

Client Approval: Filipe Botton, Gess Aragão and Mariane Araújo / Petlove


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