Your Pleasure Has Promise
Description
One of the world’s largest chocolate brands, Dove Galaxy®, today announced a commitment to help one million people including women, their families and their communities thrive by 2030.
The ambitious pledge signals a new purpose for the iconic chocolate brand and will focus on women empowerment within cocoa growing communities and Dove Galaxy retail markets.
To mark the news, Mars, the makers of Dove Galaxy, has introduced a global campaign featuring authentic and empowering stories from women around the world and the positive impact they have on their communities.
The new campaign, which will initially air in China and Britain before being exported further afield later in the year, is rooted in hope and an acknowledgement that when women thrive – communities are enriched.
The purpose undoubtedly marks a bold new era for the brand and firmly places tangible impact at its epicenter. Where, in recognition that actions always speak louder than words, the brand has partnered with leading NGOs, including CARE International, to deliver and scale up programs of work that make a meaningful difference in people’s lives.
This professional campaign titled 'Your Pleasure Has Promise' was published in United Kingdom in March, 2023. It was created for the brands: Dove Galaxy and Mars, . This Integrated medium campaign is related to the Confectionery, Snacks and Public Interest industries and contains 1 media asset. It was submitted about 2 years ago.
