McDonald’s turns to real-world inspiration for Pride month with “No Judgment”, produced by Honor Society and directed by Molly Schiot. The ad spotlights the Varsity Gay League, the nation's original LGBTQAI+ and Allies recreational sports league currently representing over 40,000 Queer+ & allied athletes across the US.
In the ad, league members gather around their home-away-from-home McDonald’s booth to catch up after a full game. Win or lose, their outings signify the deeper connections they forged together as teammates and found family. The ad is one piece of McDonald’s larger approach supporting the LGBTQ+ community during Pride Month and beyond, including their expanded partnerships with diverse-owned media companies like LGBTQ-first streaming network, Revry and their House of Pride and Music Out Loud events that happened in June.
This professional campaign titled 'Happy Place' was published in United States in June, 2022. It was created for the brand: McDonald's, by ad agency: Walton Isaacson. This Integrated medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 1 year ago.
Agency: Walton Isaacson
Aaron Walton - Partner
Shauna Williams - VP, Head of Production
Ricardo Trejo - Executive Creative Director
Erica Reynolds - Group Account Director
Crystal Reynolds - Senior Account Director
Cher Nelson - Sr. Account Executive
Humberto Belli - Creative Director / Copywriter
Andrea Loza - Senior Art Director
Elsa Rubalcava - Producer
Production Company: Honor Society
Molly Schiot - Director
Megan Kelly - Executive Producer
Adam Leeman - Line producer
Mego Lin - DP
Post House: Cut+Run
Brady Fiero - Head of Production
Esther Gonzalez - Producer
Andrea Mendoza - Editor