When Eyes Give You Trouble

Agency: DDB Prague


When eyes are giving you trouble, they need to be corrected, otherwise even everyday things get on your nerves and not just the optic one. For GrandOptical we created a campaign for expert eye tests, that helps those, whose eyes make them overcome unexpected obstacles. Combining 3D and tilt shift techniques we achieved a POV perspective that gives the viewer the feeling of extreme focus and the full absorption by the unpleasant situation. The color palate we used is based on GrandOptical CI.

This professional campaign titled 'When Eyes Give You Trouble' was published in Czechia in September, 2021. It was created for the brand: GrandOptical, by ad agency: DDB Prague. This Print medium campaign is related to the Health industry and contains 3 media assets. It was submitted almost 2 years ago by Head of Operations: Soňa Lacinová of DDB Prague.


Advertising Agency: DDB Prague
Client: GrandOptical

Chief Creative Officer: Dora Pružincová
Head of Art: Emil Nitkulinec
Creative Director: Amila Hrustic Batovanja
Copywriter: Zuzana Rončková
Art Director: Emil Nitkulinec, Zora Makovská
Photographer: Alexander Dobrovodský
Agency Producer: David Havel
Production Company: Fame Factory
Business Director: Ondřej Nečas
Postproduction: Tomáš Müller


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