Hala Bel Hayat

Agency: Publicis


Majid Al Futtaim has 24 shopping malls, 13 hotels, 240 hypermarkets, 318 cinemas and millions of customers. They wanted to launch a rewards app that unites them all. We had to convince 180 nationalities living in the UAE to download the app. To introduce the new loyalty program 'Share', we created a branded content music video with 4 different singers from the region, to show the importance of sharing in everyone's lives.

This professional campaign titled 'Hala Bel Hayat' was published in United Arab Emirates in February, 2020. It was created for the brand: Share, by ad agency: Publicis. This Integrated medium campaign is related to the Electronics, Technology industry and contains 3 media assets. It was submitted about 4 years ago by Associate Creative Director: Dennis Silveira of Impact BBDO.


Advertising Agency: Saatchi & Saatchi Dubai, Dubai, United Arab Emirates
Chief Creative Officer: Komal Bedi Sohal
Creative Director: William Mathovani
Art Director: Dennis Silveira
Designer: Ivan Bormaister
Designer: Vineet Naik
Designer: Daniel Zacatenco
Designer: Rehan Ahmad
Illustrator: Pedro Lambuja
Business Director: Karim El-Kari
Account Director: Omar Kishk
Digital Account Executive: Abdullah Siddiqui
Account Executive: Dina Farmawi
Traffic & Production Manager: Mohamed Ashraf
Client - Senior Marketing Manager: Marwan Othman


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