ADVERTISING

ÂGE D’OR

Hair way, Reborn way

Agency: Rules Creative

Description

According to a huge gender issue reports, it’s a powerful motivation to overcome a tall challenge with their partner, which leads the husband and wife to work together and bring a better atmosphere and relationship between each other. Thus, to embrace a perfect marriage by breaking down the rules that to reborn of the hair is impossible is the key point. People have to know how to do and what is the process of it.
As the Japanese tea ceremony(茶道), one of the representative of the manner of classic Japanese rigorous culture. It emphasizes the respective matters and the way people value the traditional process. The gorgeous gesture and experience is also the way we want to point out about the discipline of “the way of tea, the way of scalp”, inflecting to the importance of protecting and maintaining good condition of hair and scalp.
As a result, clean, conditioning treatment and reborn is the professional-recommended process arousing the dead cells back to life again. And the way to create a harmony marriage.

This professional campaign titled 'Hair way, Reborn way' was published in Taiwan in August, 2017. It was created for the brand: ÂGE D’OR, by ad agency: Rules Creative. This Film medium campaign is related to the Beauty industry and contains 1 media asset. It was submitted over 4 years ago.

Credits

Advertising Agency: Rules Creative, Taipei, Taiwan

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