Wholly Veggie

Haha You Just Ate Vegetables!

Agency: Party Land

Wholly Veggie: Mom & Dad

Wholly Veggie: Couple

Wholly Veggie: Midnight Snacker


Vegetables don’t taste good. Especially when you want some chicken wings. But when Wholly Veggie started making plant based junk food, vegetables became widely consumable, for once. The campaign before you makes the audacious concession that veggies are gross and Wholly Veggie makes them into food that tastes really good. Plus, it’s fun to get tricked into eating things. Or gorge yourself on junk food that’s anything but junk.

This professional campaign titled 'Haha You Just Ate Vegetables!' was published in Canada and United States in November, 2022. It was created for the brand: Wholly Veggie, by ad agency: Party Land. This Content, Digital, and Film media campaign is related to the Food and Music industries and contains 3 media assets. It was submitted over 1 year ago by Executive Producer: Pratik Panda of The Goondocks.


Production company: The Goondocks
Director, executive producer and owner: Cody Osborne
Editor, executive producer and owner: Pratik Panda
Executive producer and owner: Nick E. Finn
Line producer: Dominic Galeano
Producer: Morgan Young
Director of photography: Jeff Holman
Art: Veronica Xiana, Alex Delgado
Casting: Wulf Casting
Hair and makeup: Amanda Markoya
Wardrobe: Scott Shapiro

Agency: Party Land
Founder and chief creative officer: Matt Heath
Creative directors: Natalia Fredericks, Matt Rogers
Writer: Tyler Archibald
Managing partner: Andy Silva
Account supervisor: Taylor Toomey
Executive producer: Kristin Childers

Editor: Brendan Hogan, Jonathan Baum
Color: Elias Nousiopoulos
Sound Company: Barking Owl
Creative director and co-founder: Kelly Bayett
Executive producer: Ashley Benton
Senior sound designer: Stu Welch

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