Sweet Carol Rhymes

Agency: BMB


Creative agency BMB is bringing a dash of festive spirit to this year’s World Cup tournament, with a Christmas song in aid of FareShare, the UK's national network of charitable food redistributors.

For the first time in history, the World Cup takes place in the run up to Christmas and BMB has launched a parody anthem that combines the catchiness and passion of a football chant with the cheerful familiarity of a well-known festive banger.

The campaign, ‘Sweet Carol Rhymes’ (Neil Diamond pun intended), featuring the parody song ‘So here he is, Jordan Pickford’ launches on the 15th of November, with a chorus dedicated to the nation’s favourite keeper – and playful references to various England players including Marcus Rashford MBE, Harry Kane MBE, John Stones, Jack Grealish, and even England legend Sir Bobby Charlton.

The feel-good song directs people to a JustGiving page where Footie and Christmas fans can donate to FareShare, the charity that specialises in fighting hunger and food waste, that’s famously been supported by England Striker Marcus Rashford, MBE.

FareShare works with a network of nearly 9,500 charities to help provide food to over a million people.

This professional campaign titled 'Sweet Carol Rhymes' was published in United Kingdom in November, 2022. It was created for the brand: Fareshare, by ad agency: BMB. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 1 year ago.


Brand: FareShare
Client: Marie Travers, Head of Fundraising

Agency: BMB
Campaign name: ‘Sweet Carol Rhymes’
Song name: ‘So here he is, Jordan Pickford’

Chief Creative Officer: Matt Lever
Chief Strategy Officer: Mel Arrow
Business Director: Sam Hardy
Creatives: Jack Snell, Joe Lovett, Nathan Marsden
Senior Producer: Clancie Brennan
Head of Design: Ted Smith
Design: Mark Gould
Design : Sam Peel
Design: Charlotte Temple
PR: Here Be Dragons


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