“The baddest one chick hit squad to ever take on the industry” begins the electric commercial for Turner Classic Movies (TCM)’s Season 4 promotion for The Plot Thickens: Here Comes Pam, which dives into the life and work of trailblazing actress Pam Grier.
“When TCM launched The Plot Thickens, we looked for a partner who could help us think strategically and present outside-the-box ideas and attention grabbing creative. We certainly found that in Pilot, who have helped establish TCM as a leader in the podcast marketplace,” said David Byrne, Senior Writer and Producer for TCM. “It was thrilling to see this piece for season 4 go from the storyboard phase all the way up to being featured on the Today Show alongside Pam Grier herself.”
In collaboration with TCM, Pilot Content wrote, produced, animated and mixed the vibrantly funky teaser foreshadowing stories of guerrilla filmmaking led by a woman who started a movement and shook-up Hollywood.
Hosted by Ben Mankiewicz, season four tells the story of Grier as only she can tell it: about bravery, both onscreen and off; about race in Hollywood and in America; and about how real life is a lot messier than the movies. In more than 20 hours of interviews with Grier, the season will feature new interviews with her colleagues, friends, and family including Quentin Tarantino, Gloria Steinem, Philip Bailey, Michael Schultz, and more.
This professional campaign titled 'The Plot Thickens - Here Comes Pam' was published in United States in November, 2022. It was created for the brand: Turner Classic Movies, by ad agency: Pilot Content. This Film medium campaign is related to the TV Promos industry and contains 1 media asset. It was submitted 2 months ago.
Client: Turner Classic Movies
GM: Pola Changnon
VP Brand Creative & Marketing: Dexter Fedor
Creative Director: Katie Daniels
Senior Director of Production: Julie Bitton
Art Director: Jin Lim
Senior Writer/Producer: David Byrne
Illustrator: Anna LeBer
Agency: Pilot Content
ECD/Executive Producer: Louis Venezia
Creative Director: Kyle Orlowicz
Copywriters: Kyle Orlowicz/Louis Venezia
Designer/Editor: David Cuenca
Sound Designer/Mixer: Matt Naas
Voice Over: Matt Naas