Halo Pets

The World’s Best Food for the World’s Best Kids

Agency: Humanaut


Halo Pets, the brand behind Halo Elevate, a new line of super-premium, natural and science-backed pet food, is launching its first integrated campaign with the help of Humanaut to remind pet parents how wonderful their kids are—the four-legged ones, that is. “The World’s Best Food for The World’s Best Kids” campaign is simply stating what everyone already knows – pets are the best kids. And the world’s best kids deserve the world’s best food - Halo.

Humanaut is kicking off the digital campaign for Halo’s Elevate products first and will extend the theme to spots for its Holistic line (“Responsibly sourced ingredients plus probiotics for digestive health”) later this summer. The objective is simple: drive awareness of the Halo brand and the best-in-class nutrition that the brand provides. All while validating and empowering this new generation of millennial male and female “Pet Moms.”

In the hilarious 360 campaign, :30, :15, and :06 spots, animated display and social ads contrast cheerful, obedient pets against yelling, fit-throwing, mess-making kids in a World’s Best Kid contest. The pets prove themselves to be loyal shopping buddies, dinner companions and weekend sleep enablers as the kids wreak havoc on all they touch. Clearly, the winners are those with fur. In all, the Halo work will include 18 media components plus still photography. Media includes video, static and animated display, Gifs, still photography, and paid Social on YouTube, Instagram, TikTok, Facebook, iHeartRadio and Twitter.

“We felt it was time that a brand recognized the deep love pet parents have for their pets and that Halo is just as obsessed with the health and happiness of these beautiful, amazing animals as they are,” said David Littlejohn, Humanaut founder and chief creative director.
“Pet parents view their pets as their children and want to provide them with the best nutrition available. The new Halo campaign reinforces this “Pet Mom” love by providing the highest quality nutrition to their furry kids,” said Scott Lerner, CEO of Better Choice Company, (NYSE: BTTR), the makers of Halo.

This professional campaign titled 'The World’s Best Food for the World’s Best Kids' was published in United States in June, 2022. It was created for the brand: Halo Pets, by ad agency: Humanaut. This Film medium campaign is related to the Pets industry and contains 1 media asset. It was submitted over 1 year ago.


Client: Halo Pets

Agency: Humanaut
Chief Creative Director: David Littlejohn
Chief Strategy Officer: Andrew Clark
VP Creative: Dan Jacobs
Creative Directors: Patrick Horn, Derek Bishop
Associate Creative Director: Emily DeMario
Copywriters: Leslie Donnenwirth, Steven Preisman, Dan Azneer
Designers: Travis Hitchcock, Eric Erickson
Senior Creative Producer: Jes Shipley
Creative Coordinators: Dani Harrison, Zach Plating
Agency Production Coordinator: Tarrisha Hicks
Senior Brand Producers: Caty Hicks, Malory Carberry
Senior Strategist: D’Anna Farrar
Junior Strategists: Katie Smith, Alisha Taylor

Production Company: Humanaut
Executive Producer: Tommy Wilson
Producer: Alvaro Donado
Director: Sofia Garza-Barba
2nd Unit Director: Jeri Eduave
Director of Photography: Matthew Schroeder
Associate Producers: Rachel Bohanon, Anna Roncskevitz
Assistant Director: Kimberly Daniels
Production Coordinator: Luke Chandler
Art Director: Reed Elliott
Post Production Supervisor: Kyler Potter
Editor: Jon Leone
Color: Annie Huntington
Audio Mix: Danny Cooper


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