Manzana Postobón

Guilt Free

Agency: Sancho BBDO

The new Adam and Eve' story with sugar free Manzana Postobón


What would have happened if Adam and Eve had tried a sugar-free apple? Manzana Postobón believes that, perhaps, the story would be different: without prejudice, without remorse, without guilt.

This professional campaign titled 'Guilt Free' was published in Colombia in September, 2023. It was created for the brand: Manzana Postobón, by ad agency: Sancho BBDO. This Film medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted 5 months ago by Creative Director: Camilo Torres Ángel of Sancho BBDO.


Managing Director: Andrés Carvajal
CCO: Mario Lagos
CSO: Juan Camilo Laverde
ECD: Diego Contreras, Andrés Salamanca, Daniel Álvarez
Executive Business Director: Luisa Márquez
Executive Growth Director: Ana Cuenca
Creative Director: Carolina Camargo, Camilo Torres Ángel
Copywriter: Valeria Banítez, Camilo Torres Ángel
Art Director: Catalina Parra, Miguel García, Carolina Camargo
Head Of Business: Nicolás Jaramillo
Business Operation Manager: Natalia Gutiérrez, Laura Luna
Head Of Strategy: Sebastián Quiroga
Planner Sr.: José Gil

Marketing VP: Lina Ocampo
Marketing Director: Mauricio Pinto
Brand Manager: Daniela Londoño, Luisa Polo, Marcela Mesa

Producer: Primo Content - RCN Comerciales
Film Director: Caco Marshall

Executive Producers: Adelaida Cano, Marcela Zabaleta, William Hernández​​​​​​​
Art Direction: Antonieta Floyd
Styling: Mis Tutu
Makeup:​​​​​​​ Laura Velazquez
Photographer: Leyther Orozco

The Strong Nati...


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