Martin Short's Short Day At Work
Description
The new campaign from Wealthsimple, the online money management platform for everyone, features actor/comedian Martin Short touting the leading Canadian fintech company to an audience of young, modern investors. Created in partnership with agency Preacher, the cheeky campaign features the actor playing a lazy and entitled version of himself giving minimal effort on the set of a Wealthsimple commercial. The work aims to remind people that their money should be working harder than they do--and certainly harder than Short does.
This professional campaign titled 'Martin Short's Short Day At Work' was published in Canada in November, 2023. It was created for the brand: Wealthsimple, by ad agency: Preacher. This Content, Digital, and Film media campaign is related to the Finance industry and contains 1 media asset. It was submitted over 1 year ago.
Credits
Client: Wealthsimple
Chief Marketing Officer: Rubina Singh
Advisor to CMO: Janet Xi
Editor in Chief : Devin Friedman
Art Director: Jacob Weinstein
Senior Manager (CW): Greg Bolton
Executive Producer: Greg Tharp
Senior Producer: Caroline Brisebois
Agency: Preacher, Austin, TX
Chief Creative Officer: Rob Baird
Chief Executive Officer: Krystle Loyland
Chief Strategy Officer: Seth Gaffney
Creative Director (CW): Zach Watkins
Creative Director (AD): Marcus Brown
Senior Copywriter: Andrew Singleton
Senior Art Director: Mills Adams
Designer: Marissa Servantez
Brand Director: Vi Nguyen
Junior Brand Manager: Dom Shipp
Head of Strategy: Marika Wiggan
Senior Producer: Lauren Bauder
Head of Production: Stacey Higgins
Business Affairs: Miiko Martin
Production Company: Biscuit
Director: Aaron Stoller
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Head of Production: Sean Moody
Producer: Mala Vasan
Director of Photography: Bryan Newman
Production Designer: Kristen Vallow
Wardrobe Stylist: Dasha Martikainen
Hair & Makeup Artist: Kathleen Beaton
Editorial: Mackcut
Editor: Pamela Petruski
Assistant Editor: Brandon Alexander
Executive Producer: Gina Pagano
Assistant Producer: Kayla Robinson
Finishing: Schmigital
Flame: Joseph Miller
Sound Design: Marc Healy
Mixer: Sam Shaffer
Color Grade: Rare Medium
Colorist: Mikey Rossiter
Assist Colorist: TJ Seiler
EP/MD: Heath Raymond
Music: Mozart Sonata in D major for 2 pianos K448 II Andante
Celebrity Talent: Martin Short
Co-writer: Matt Roberts
