Manzana Postobón

Pink is another thing

Agency: Sancho BBDO


Manzana Postobon, the iconic Colombian soda pink, want to break the stereotypes around pink color and resignify this showing what it really represents: strength, attitude, boldness and swag.

This professional campaign titled 'Pink is another thing' was published in Colombia in September, 2022. It was created for the brand: Manzana Postobón, by ad agency: Sancho BBDO. This Film medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted over 1 year ago by Creative Director: Camilo Torres Ángel of Sancho BBDO.


Agencia: Sancho BBDO
CEO: Carlos Felipe Arango
Managing Director: Andrés Carvajal
Chief Creative Officer: Mario Lagos
Chief Strategy Officer: Juan Camilo Laverde
Chief Business Officer: Natalia Pérez
Executive Creative Director: Daniel Álvarez, Diego Contreras
Executive Business Director: Luisa Márquez
Creative Director: Jaime Jiménez, Carolina Camargo, Camilo Torres Ángel
Art Director: Gabriel Escobar, Diego Contreras, Carolina Camargo
Copywriter: Jaime Jiménez, Daniel Álvarez, Camilo Torres Ángel
Head of Business: Nicolás Jaramillo
Business Operation Manager: Ángela Castañeda, Juan David Cortés
Head of Strategy: Sebastián Quiroga
Planner: Julián Pulido
Digital Strategist: Carlos Felipe Leguizamón

Productora: RCN Comerciales
Director: Bastian
Post-Producción: Mara

Marca: Postobón S.A.
Director de Mercadeo: Mauricio Pinto
Gerente de Marca: Luisa Polo, Marcela Mesa


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