Description
In a system that measures value solely in data-driven and economic terms, ideas are often the first to be sacrificed.
Decapitalism stems from this observation: when you eliminate thinking, you truly lose your head. A form of capitalism that cuts creativity kills vision and critical thought, to its own detriment.
Through a visually metaphorical campaign, Touché reasserts ideas as true capital and positions itself as an agency that protects them.
This professional campaign titled 'Guillotine' was published in Italy in January, 2026. It was created for the brand: Touché, by ad agency: Touché. This Print medium campaign is related to the Agency Self-Promo industry and contains 1 media asset. It was submitted 7 minutes ago by Creative Director: Luca of Touché.
Credits
Advertising Agency: Touché, Bologna, Italy
Creative Director: Luca d'Alesio
Assistant Designer: Alessandra Brunacci
