Gruvi Caind of Lov

Agency: AUGE Communication


In Italy, ice cream and gelato is an Italian institution, a passion, a diet staple. Italian ice-cream brand Sammontana have launched their first advertising campaign for Gruvi, the ice-cream stick which tantalises the senses, but doesn’t take itself too seriously.

‘Gruvi Caind of Lov’ is created by advertising and design agency AUGE. The light-hearted 40” spot running on Italian TV channels right now, celebrates the awkward, ungraceful, clumsy and uncoordinated moments experienced whilst showing just how tantalising eating the ice cream can be. With a playful tone, the spot is set to the hit Phil Collins song ‘Groovy Kind of Love’ showing how the campaign name is a pun but written in Italian pronunciation.

This professional campaign titled 'Gruvi Caind of Lov' was published in Italy in June, 2022. It was created for the brand: Gruvi, by ad agency: AUGE Communication. This Digital, Film, and OOH Outdoor media campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted almost 2 years ago by Brooks: Zoe.


Agency: AUGE Communication
Strategic Planner: Luca Buonamici
Executive Creative Direction: Federica Ariagno, Giorgio Natale
Creative Direction: Federica Ariagno, Cecilia Moro
Copywriter: Riccardo Stazione
Art Director: Federica Confalonieri
Tv Producer: Jessica Ferguson
Production company: Mercurio Cinematografica
Director: Martin Werner
Dop: Nicolaj Bruel
Colorist: Daniel Palluca
Executive Producer: Luca Fanfani
Producer: Martina Perversi
Post production video: Iggy post
Post production audio: The Log
Influencer marketing: Weber Shandwick


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