Simply by highlighting two of the letters that exist in the brand’s name “ΙΑΣΩ”, the letters alpha (A) and omega (Ω), we created the ancient Greek expression “the alpha and omega” to state that our patients’ health is our most important mission, just like the meaning of this phrase suggests.
This professional campaign titled 'AΩ' was published in Greece in March, 2021. It was created for the brand: Group IASO, by ad agency: Ogilvy. This Print medium campaign is related to the Health industry and contains 1 media asset. It was submitted over 1 year ago by Creative Director: George Pytharoulis of Ogilvy Greece.
Advertising Agency: Ogilvy, Athens, Greece
Creative Director: George Pytharoulis
Art Director: George Pytharoulis
Copywriter: Niki Nestora